Tiger Design News

The Studio

30 stories
Today — Thursday, August 6
eyeondesign.aiga.org

Type as Image and Lettering as Message: The Art of Magazine Typography – Eye on Design

From Ray Gun to TypeNotes, a smart look at when magazine type stops serving text and starts making it.

The piece traces how magazine typography evolved from functional tool to expressive design statement, using examples like Ray Gun to show how intentionally difficult-to-read layouts can heighten reader engagement. It examines the interplay between editorial intent and typographic form across decades of publication design.

4h ago
creativereview.co.uk

Coca-Cola sharpens identity with global system built for scale

JKR's Coca-Cola overhaul shows how to tighten a heritage brand across 200+ markets.

Branding agency JKR led a visual refresh of Coca-Cola's global identity system, doubling down on the brand's heritage assets to create consistency across more than 200 markets. The piece covers the collaborative process between agency and client and how the system was engineered to hold up at enormous scale.

4h ago
itsnicethat.com

Elizabeth Goodspeed on the branding challenge behind Mayor Zohran's new municipal grocery stores

What does civic branding look like when government runs the grocery store? Goodspeed wrestles with it.

Elizabeth Goodspeed examines the unusual challenge of branding New York City's proposed municipal grocery stores under Mayor Zohran Mamdani. She explores the tension between government-owned retail needing approachable, trustworthy identity design and the pitfalls most studios stumble into when attempting civic branding at scale.

4h ago
Yesterday — Wednesday, August 5
itsnicethat.com

Tinder's first rebrand in nearly a decade channels the voice of a dating columnist

Porto Rocha gives a dating app an actual editorial voice. Worth seeing how they pulled it off.

Porto Rocha's rebrand for Tinder moves away from a generic app aesthetic toward something with genuine character — a dating columnist's point of view. Elizabeth Goodspeed speaks with the team about designing for contradiction, handling brand baggage, and what it means to give a widely-used consumer app a true typographic and editorial identity.

1d ago
printmag.com

Coca-Cola Unveils a New Global Brand Identity – PRINT Magazine

One of the most scrutinized brands on earth just got a full system overhaul. Here's what changed.

Coca-Cola's new global identity is a large-scale collaborative effort touching packaging, photography, and a new proprietary typeface by Brody Associates. The project involved JKR on brand identity, The SUPERULTRARARE on packaging systems, and multiple photography directors — making it one of the most comprehensive visual system refreshes a legacy brand has attempted in recent years.

1d ago
printmag.com

Typographics 2026: Who Gets to Be Legible? – PRINT Magazine

A conference recap that actually makes you think about what legibility is really for.

Coverage of Typographics 2026 at Cooper Union, where speakers challenged conventional notions of legibility in type and visual culture. The conference foregrounded work traditionally seen as illegitimate or marginal, reframing legibility as a question of being understood and seen rather than conforming to established typographic standards.

1d ago
Tuesday, August 4
eyeondesign.aiga.org

How to Build an Entire Brand Identity Around a Squeeze Bottle – Eye on Design

A brand identity built outward from a single object — packaging-first thinking done right.

This case study examines how a brand identity was constructed entirely from the physical logic of a squeeze bottle, letting the form of the product dictate every visual decision. It's a practical look at object-led branding and how constraint can generate cohesive, distinctive design systems.

2d ago
creativereview.co.uk

How M&S has reinvented its own-brand packaging

Inside M&S's deliberate shift toward bold, TikTok-worthy packaging designed to make products feel worth finding.

M&S head of packaging design John-Paul Hunter explains how the retailer's in-house team has systematically overhauled own-brand packaging to lead with strong graphic design and distinctive visual identity. The strategy has made products more shareable on social media while reinforcing brand consistency across a vast product range.

2d ago
printmag.com

How to Shred a Brand Legacy – PRINT Magazine

A sharp critique of International Paper's rebrand and what happens when legacy gets discarded without a plan.

The piece uses International Paper's recent logo overhaul as a case study in what goes wrong when a rebrand strips away a powerful visual legacy without offering a compelling replacement. It argues for clear rationale and intentionality when updating long-established identities, with lessons applicable well beyond the design industry.

2d ago
Monday, August 3
designweek.co.uk

Ragged Edge rebrands AI notepad Granola - Design Week

An AI product gets a deliberately human identity to stand apart from generic tech aesthetics.

Ragged Edge's rebrand for Granola, an AI-powered notepad, consciously pushes back against the cold, generic visual language common in AI product design. The studio opted for a human-centric approach — warm, tactile, and personality-driven — to differentiate the brand in a crowded and visually homogeneous category.

3d ago
itsnicethat.com

Art school students and Bob Design brand refresh a 750-year-old London market with collaged pictograms

A centuries-old market gets a living identity born from cut-and-paste student collaboration.

Bob Design partnered with Croydon School of Art students to rebrand Surrey Market, a 750-year-old London institution. The identity system grew from hand-collaged pictograms into flexible graphics applied across banners, awnings, street furniture, and gateways — part of a wider GLA-funded initiative linking design to cultural programming and green infrastructure.

3d ago
printmag.com

European Wax Center's New Identity Is Smooth in More Ways Than One – PRINT Magazine

Beauty branding breaks from pastel minimalism with typography doing the heavy lifting.

European Wax Center's rebrand moves away from the clinical minimalism and wellness pastels that dominate beauty branding. The new identity leans on expressive typography to thread a needle between professional expertise and approachable personality, with the tension between smooth and not-quite-smooth becoming a deliberate design strategy.

3d ago
Friday, July 31
creativereview.co.uk

Inside Koto's new type foundry, CcType

Koto moves into type design — here's the thinking behind why a branding studio launched a foundry.

Koto founder Jowey Roden explains the studio's decision to launch CcType, a standalone type foundry focused on versatile, high-craft typefaces built for contemporary branding contexts. The piece covers the rationale, process, and what gap in the market they're trying to fill.

6d ago
creativereview.co.uk

The Conversation: Can design reshape American identity?

Designers working on civic and cultural projects wrestle with what national identity even means right now.

A roundtable-style piece with designers working across branding, civic design, and cultural institutions on the challenge of visualizing American identity when its symbols are contested. The conversation argues the designer's role is not to resolve competing visions but to create space for more of them.

6d ago
printmag.com

What Brands Are Actually Made Of – PRINT Magazine

A sharp takedown of branding's favorite myth, using a 496-page Taschen book as the foil.

The piece challenges the idea that branding is 'alchemy,' arguing that framing it as mystical obscures the actual discipline. Using Taschen's new identity design survey as a starting point, the author critiques how the field romanticizes its own work in ways that are costly and misleading.

6d ago
Thursday, July 30
thedieline.com

Coca-Cola Unveils Newly Refreshed Global Visual Identity System - DIELINE

A rare look at how a century-old brand rebuilds its visual system for AI-era scale.

Coca-Cola's global identity refresh introduces a unified design language alongside AI-powered brand governance tools, including 'Project Fizzion' built with Adobe. The piece examines how the brand is attempting to eliminate disconnected guidelines and scale design consistency across markets using models trained on its own archives.

Jul 30
designweek.co.uk

Koto rebrands restaurant discovery platform Franki - Design Week

Koto makes a food app feel genuinely warm without sliding into generic friendliness.

Koto's rebrand of Franki centers on Diatype Rounded for its expressive, approachable letterforms, paired with bouncy motion transitions and lo-fi details. The identity had to solve a real tension: making a utility-driven discovery platform feel joyful rather than transactional, with characters and campaign collateral extending the system consistently.

Jul 30
itsnicethat.com

Koto launches CCType foundry to create typefaces that meet the demands of modern brands

Koto building its own type foundry is a genuinely interesting structural move worth understanding.

Koto has launched CCType, an in-house type foundry aimed at creating proprietary typefaces tailored to the specific functional and expressive needs of contemporary brand systems. The piece explores why off-the-shelf type increasingly falls short for brand work and what it means for a design studio to own the full typographic pipeline.

Jul 30
Wednesday, July 29
commarts.com

Constrictor | Communication Arts

Frere-Jones' new motion-friendly typeface finds beauty in tension between opposing forms.

Constrictor is a new typeface from Frere-Jones designed specifically for kinetic applications, created by Fred Shallcrass. The piece features a Q&A with the designer exploring how opposing formal elements — tight and loose, compressed and expanded — generate a distinct aesthetic suited to animation and screen environments.

Jul 29
printmag.com

Typography Has Its Monumental Moment at the Obama Presidential Center – PRINT Magazine

Letterforms at architectural scale, where type stops being a graphic element and becomes a monument.

The article covers the 'Words of Hope' typographic installation at the Obama Presidential Center, a rare example of type design operating at a civic and spatial scale. It reflects on what it means to design letterforms for public permanence rather than screens, and why the project is a notable moment for the discipline.

Jul 29
printmag.com

European Wax Center's New Identity Is Smooth in More Ways Than One – PRINT Magazine

A beauty rebrand that actually uses typography to do the heavy lifting, not just decoration.

European Wax Center's new identity breaks from the clinical minimalism and wellness pastels saturating beauty branding. The piece examines how the design uses expressive typography to balance expertise with personality, arguing that 'smooth' is more compelling when it carries texture and character.

Jul 29
Tuesday, July 28
fontsinuse.com

Mix Interiors - Fonts In Use

Every headline becomes a typographic portrait of its article — genuinely clever editorial design thinking.

Mix Interiors redesigned its editorial system so headers, colour, and composition each respond directly to article content. Feature titles become typographic translations of meaning — sometimes a visual metaphor, sometimes a portrait in letterforms, sometimes a subtle irony. Three editorial elements work in concert to give every spread a distinct personality without losing system coherence.

Jul 28
creativereview.co.uk

Notation Rotation typography

A typeface where the letterforms literally are the chessboard squares — form and function fused completely.

A studio designed two custom typefaces — Notation Black and Notation Light — whose letterforms double as the black and white squares of a chess board. The A–G and 1–9 notation is built directly into the grid, so the board reads as abstract pattern first and alphanumeric notation second. The project started from a practical problem and arrived at a genuinely elegant typographic solution.

Jul 28
printmag.com

This Is Lagos Turns the City's Hand-Painted Typography Into Monumental Public Art – PRINT Magazine

Street sign lettering from Lagos, scaled up to monument size — a strong case for vernacular type as fine art.

Photographer and creative Osadebe documents Lagos's hand-painted street typography and translates it into large-scale public installations. The project argues that the city's informal signage tradition constitutes a rich, living type culture. It challenges the assumption that meaningful typography must originate from a screen or type foundry.

Jul 28
Monday, July 27
creativereview.co.uk

Porto Rocha reveals first Tinder rebrand in a decade

A major rebrand from a top studio — worth studying for how identity systems evolve at scale.

Porto Rocha overhauled Tinder's visual identity for the first time in nearly ten years, centering the new system around the idea of openness and possibility. The rebrand is built for a new generation of users and a shifting dating landscape, reasserting Tinder as a category leader through a refreshed look and feel.

Jul 27
itsnicethat.com

Anatomy's new campaign for the Horniman museum is built on a bespoke typeface foraged from the museum's collections and gardens

A campaign typeface literally grown from a museum's gardens — concept and craft in one.

To mark the Horniman Museum's 125th anniversary, London agency Anatomy developed a bespoke typeface by foraging letterforms directly from the museum's grounds and collections rather than selecting an off-the-shelf font. The resulting campaign identity is rooted in the museum's physical place and objects, making the typography inseparable from the institution's story.

Jul 27
printmag.com

Designing 1776: Juan Carlos Pagan's Commemorative Stamp for America's 250th Anniversary – PRINT Magazine

Designing for a postage stamp is a masterclass in constraint — here's how one designer handled it.

Designer Juan Carlos Pagan of Sunday Afternoon studio worked with Greg Breeding on a commemorative stamp marking America's 250th anniversary. The piece examines the unique design challenges of the stamp format — one of the smallest and most enduring canvases in print — and how historical and typographic decisions were made to convey national significance in a tiny space.

Jul 27
Friday, July 24
creativereview.co.uk

Priceless packaging design

Co-Partnership turns a humble soda bottle shape into a luxury whiskey object worth examining closely.

Co-Partnership redesigned the packaging for Priceless, a limited-release whiskey, by reimagining the familiar PET soda bottle silhouette in custom glass. The concept pivots value away from price signaling toward craft and emotional resonance, with the bottle itself framed as the primary currency of attention.

Jul 24
creativereview.co.uk

Remembering Mitch Paone

A colleague's tribute to the DIA and MNKY Type co-founder reveals what made him genuinely different.

Roosje Klap remembers Mitch Paone, co-founder of motion-forward design studio DIA and type foundry MNKY Type, who died aged 43. The piece focuses on his teaching philosophy — that design insight comes from intuition and feeling before thinking — and his commitment to students and the wider design community.

Jul 24
itsnicethat.com

Design studio Supersystème builds visual worlds by treating typography as image

Montreal studio making letters do the heavy lifting across editorial, identity, and poster work.

Eveline Lupien and Marie-France Gaudet of Supersystème run a Montreal studio where typography is never decorative — it carries meaning. Their practice spans editorial design, visual identities, and posters for arts institutions, treating words as structural image-making elements rather than captions or labels.

Jul 24